Number of ‘sugar babies' at UNF doubles in less than a year

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JACKSONVILLE, Fla. — The number of “sugar babies” on University of North Florida’s campus has more than doubled in less than a year.

For two years, Action News Jax has been covering the growing number of local students using the website Seeking Arrangement to connect with wealthy older men in exchange for money, gifts or vacations.

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“My mom knows. It’s not something I would share with my dad, obviously,” said a 21-year-old UNF student, who created a profile on Seeking Arrangement last year.

She asked Action News Jax not use her name to protect her privacy.

“I literally felt like I wanted to try something different. And maybe there are a lot of students at UNF, a lot of girls, who want to try something different,” she said.

Hundreds of local students are giving it a try.

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At UNF, 164 students have accounts on Seeking Arrangement, looking for sugar daddies or sugar mamas.

That’s more than double the 76 UNF students signed up in May 2018.

A UNF spokesperson told Action News Jax no one was available for comment on the trend.

Flagler College has 65 student sugar babies, according to the website, an increase from 45 last year.

Florida State College at Jacksonville's sugar baby stats have remained steady at 122 this year. It was 123 last year.

According to Seeking Arrangement, the average sugar baby gets $3,000 in gifts a month from their sugar daddies.

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