Super Bowl LVIII: Ticket prices soar to record levels
Hot ticket: File photo. Fans who want to watch Super Bowl LVIII in person for a chance to see who wins the Vince Lombardi Trophy will have to pay up. (Kirill Kudryavtsev/AFP via Getty Images)
By Bob D'Angelo, Cox Media Group National Content Desk
LAS VEGAS — The Super Bowl is still just under two weeks away, and ticket prices have already gone through the roof.
Fans expecting to find a seat at Allegiant Stadium to watch the Kansas City Chiefs and San Francisco 49ers battle in Super Bowl LVIII on Feb. 11 can expect to dish out four figures and possibly five for a ticket.
According to TickPick, the average price for a ticket is $9,800, CNN reported. That is 70% more expensive than last year’s game between the Chiefs and the Philadelphia Eagles in Glendale, Arizona, The Associated Press reported.
Tick Pick and SeatGeek noted on Monday that average prices for tickets are fluctuating between $9,815 and $12,082 -- a record amount.
“The Super Bowl, it’s like a different beast,” Chris Leyden, director of growth marketing at SeatGeek, told USA Today. “It’s going to be really in demand.”
According to StubHub, two seats in Section C134, Row 30 -- at midfield, behind the Chiefs’ bench -- were selling for $35,640 apiece on the secondary market as of Monday night. That is not including any fees.
Here are the cheapest ticket listings on the secondary market, according to USA Today. Prices are subject to change:
This is the first time the NFL is hosting its marquee game in Las Vegas. The Chiefs and 49ers are popular franchises with star power and rabid fan bases. Toss in the Taylor Swift factor -- will she or will she not attend? The pop superstar is performing in an Eras Tour concert the night before the big game in Tokyo and would have a long trip back to Las Vegas to watch the game and her romantic interest, Chiefs tight end Travis Kelce.
Most Super Bowl bettors -- they wager on anything in Las Vegas -- believe that Swift will shake off the jet lag in her private aircraft and attend the game. It is a safe bet, however, that Swift will not get near the stage for a surprise performance at halftime, which is headlined by Usher.
But the lure of Las Vegas is a key element in driving up prices.
“Vegas is the biggest driver, especially with the matchup,” Jesse Lawrence of TicketIQ told Business Insider. “In the wild card and divisional round, both games in Detroit were the most expensive wild card and divisional game we had ever tracked, and both conference championship games were both in the top three all-time.”
Brett Goldberg, the co-CEO of TickPick, agreed, stating that the city’s location “is turning a three-hour game into a week full of festivities for fans attending.” Las Vegas hosted a Formula One event two months ago.
“Over the 12 months, Las Vegas has slowly begun to solidify itself as the sports capital of the U.S., and this might be its crowning moment,” Goldberg told CNN.
The previous average high for a Super Bowl ticket was $7,046 for Super Bowl LV in Tampa, Florida, according to the AP.
The game was held at Raymond James Stadium in Tampa, Florida, between the Chiefs and the Tampa Bay Buccaneers. The stadium was at 33% capacity for the game because of COVID-19 restrictions, creating a high demand, the news organization reported.
For fans who enjoy nostalgia, the average price for a ticket for the first Super Bowl at the Los Angeles Coliseum was $12, according to the Star-Tribune of Minneapolis.
That might cover parking for this year’s Super Bowl. Might.
AFC Championship: A general view of M&T Bank Stadium in Baltimore before Sunday's game. (Kara Durrette/Getty Images)
AFC Championship: Baltimore coach John Harbaugh, left, meets with Kansas City coach Andy Reid before Sunday's game. (Rob Carr/Getty Images)
AFC Championship: Singer Taylor Swift arrives before Sunday's AFC Championship Game. (Kara Durrette/Getty Images)
AFC Championship: Travis Kelce (87) of the Kansas City Chiefs celebrates after a catching a 19-yard touchdown pass during the first quarter. (Patrick Smith/Getty Images)
AFC Championship: Ravens quarterback Lamar Jackson (8) looks for running room during the first quarter. (Rob Carr/Getty Images)
AFC Championship: Ravens receiver Zay Flowers (4) celebrates after his 30-yard touchdown catch during the first quarter. (Rob Carr/Getty Images)
AFC Championship: Chiefs quarterback Patrick Mahomes throws a pass against the Baltimore Ravens during the first quarter. (Patrick Smith/Getty Images)
AFC Championship: Ravens receiver Zay Flowers celebrates after a scoring a touchdown during the first quarter. (Patrick Smith/Getty Images)
AFC Championship: Isiah Pacheco (10) of the Kansas City Chiefs celebrates after his 2-yard touchdown during the second quarter. (Patrick Smith/Getty Images)
AFC Championship: Rashee Rice (4) tries to elude Baltimore's Brandon Stephens (21) during the first quarter. (Patrick Smith/Getty Images)
AFC Championship: Chiefs quarterback Patrick Mahomes (15) eludes Baltimore's defense during the second quarter. (Patrick Smith/Getty Images)
AFC Championship: Singer Taylor Swift reacts to a play during the second quarter. (Rob Carr/Getty Images)
AFC Championship: Ravens quarterback Lamar Jackson (8) catches his own pass after it was batted into the air during the second quarter. (Rob Carr/Getty Images)
AFC Championship: Chiefs tight end Travis Kelce signals for a first down after making a catch in the second quarter. (Patrick Smith/Getty Images)
AFC Championship: Chiefs kicker Harrison Butker (7) follows through on 52-yard field goal with seconds left in the first half. (Patrick Smith/Getty Images)
AFC Championship: Travis Kelce is tackled by Baltimore's Marcus Williams (32) after making a catch. (Patrick Smith/Getty Images)
AFC Championship: Lamar Jackson (8) keeps his balance as he gains yardage against the Chiefs defense. (Patrick Smith/Getty Images)
AFC Championship: The Baltimore Ravens are penalized for unnecessary roughness during the second quarter. (Patrick Smith/Getty Images)
AFC Championship: The Chiefs' Drue Tranquill (23) sacks Lamar Jackson during the third quarter. (Rob Carr/Getty Images)
AFC Championship: Jaylen Watson (35) of the Kansas City Chiefs reacts after an interception by teammate Deon Bush during the fourth quarter. (Patrick Smith/Getty Images)
AFC Championship: Chiefs coach Andy Reid is heading to his fifth Super Bowl and fourth with Kansas City. (Kara Durrette/Getty Images)
AFC Championship: Travis Kelce celebrates with the Lamar Hunt Trophy after the Chiefs won Sunday's AFC Championship Game. (Kara Durrette/Getty Images)
AFC Championship: Patrick Mahomes (15) and Travis Kelce celebrate with the Lamar Hunt Trophy after winning Sunday's AFC Championship Game. (Kara Durrette/Getty Images)
AFC Championship: Singer Taylor Swift celebrates after the Chiefs won Sunday's AFC Championship Game. (Kara Durrette/Getty Images)
NFC Championship: Brandon Aiyuk (11) of the San Francisco 49ers catches a pass that was tipped by Detroit's Kindle Vildor during the third quarter. The reception was good for 51 yards and was a turning point in the game for San Francisco. (Ezra Shaw/Getty Images)
NFC Championship: Detroit's Penei Sewell was fired up before Sunday's game. (Kevin Sabitus/Getty Images)
NFC Championship: San Francisco quarterback Brock Purdy warms up before Sunday's game. (Ezra Shaw/Getty Images)
NFC Championship: Detroit's Jameson Williams (9) fights off tacklers en route to a 42-yard touchdown run in the first quarter. (Ezra Shaw/Getty Images)
NFC Championship: Lions running back David Montgomery gains yardage during the first quarter. (Ezra Shaw/Getty Images)
NFC Championship: San Francisco's Fred Warner (54) breaks up a pass intended for Detroit's Amon-Ra St. Brown. (Ezra Shaw/Getty Images)
NFC Championship: San Francisco's Deebo Samuel reacts after a first down during the first quarter. (Thearon W. Henderson/Getty Images)
NFC Championship: Detroit's Aidan Hutchinson (97) makes a point during first-half action. (Thearon W. Henderson/Getty Images)
NFC Championship: Christian McCaffrey celebrates after scoring a touchdown during the second quarter against the Detroit Lions. (Thearon W. Henderson/Getty Images)
NFC Championship: Jahmyr Gibbs (26) sprints into the end zone to give Detroit a 21-7 lead in the second quarter. (Thearon W. Henderson/Getty Images)
NFC Championship: Detroit quarterback Jared Goff (16) calls a play during the second quarter. (Ezra Shaw/Getty Images)
NFC Championship: Lions head coach Dan Campbell reacts to a play during the second quarter. (Ezra Shaw/Getty Images)
NFC Championship: Chase Young (92) of the San Francisco 49ers tackles Detroit's Jahmyr Gibbs during the second quarter. (Ezra Shaw/Getty Images)
NFC Championship: Javon Hargrave #98 of the San Francisco 49ers tackles the Lions' Jahmyr Gibbs. (Kevin Sabitus/Getty Images)
NFC Championship: The 49ers' Deebo Samuel looks for running room while Detroit's Josh Paschal gives chase during the third quarter. (Ezra Shaw/Getty Images)
NFC Championship: Kindle Vildor (29) of the Detroit Lions attempts to intercept a pass intended for Brandon Aiyuk (11) of the 49ers during the third quarter. (Ezra Shaw/Getty Images)
NFC Championship: Hall of Fame quarterback Joe Montana of the San Francisco 49ers liked what he saw of his former team, which erased a 17-point deficit in the third quarter to tie the game. (Kevin Sabitus/Getty Images)
NFC Championship: San Francisco's Nick Bosa (97) sacks Detroit quarterback Jared Goff during the third quarter. (Kevin Sabitus/Getty Images)
NFC Championship: Quarterback Brock Purdy (13) scampers for yardage during the third quarter. (Thearon W. Henderson/Getty Images)
NFC Championship: A view of Levi's Stadium during the third quarter. (Ezra Shaw/Getty Images)
NFC Championship: Detroit's Anthony Firkser (86) is stopped short of the goal line during the fourth quarter. (Thearon W. Henderson/Getty Images)
Brock Purdy: The 49ers quarterback (13) and his teammates ran over the Detroit Lions in the second half. (Thearon W. Henderson/Getty Images)
NFC Championship: Brock Purdy (13) of the San Francisco 49ers hands the ball to Elijah Mitchell (25) for the game-clinching touchdown during the fourth quarter against the Detroit Lions. (Thearon W. Henderson/Getty Images)
NFC Championship - Detroit Lions v San Francisco 49ers San Francisco's Fred Warner reacts after a defensive stop during the fourth quarter. (Thearon W. Henderson/Getty Images)
NFC Championship: Quarterbacks Brock Purdy, left, and Jared Goff meet on the field after the 49ers' victory. (Ezra Shaw/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs reacts after catching a pass for a first down against the Baltimore Ravens during the first quarter in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs looks on prior to the AFC Championship Game against the Baltimore Ravens at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Taylor Swift and Ross Travis look on during the second quarter in the AFC Championship Game between the Baltimore Ravens and the Kansas City Chiefs at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Rob Carr/Getty Images) (Rob Carr/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs catches a touchdown pass against Kyle Hamilton #14 of the Baltimore Ravens during the first quarter in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Rob Carr/Getty Images) (Rob Carr/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs catches a pass against the Baltimore Ravens during the first quarter in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs celebrates after catching a touchdown pass against the Baltimore Ravens during the first quarter in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs celebrates after catching a touchdown pass against the Baltimore Ravens during the first quarter in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs celebrates with his mother Donna Kelce after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs (L) celebrates with Taylor Swift after defeating the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs celebrates with his brother Jason Kelce after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Rob Carr/Getty Images) (Rob Carr/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Taylor Swift celebrates on the field after the Kansas City Chiefs 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Taylor Swift is seen on the field with Ed Kelce, father of Travis Kelce #87 of the Kansas City Chiefs, after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Rob Carr/Getty Images) (Rob Carr/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: A fan displays a sign for Taylor Swift during the third quarter in the AFC Championship Game between the Baltimore Ravens and the Kansas City Chiefs at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Rob Carr/Getty Images) (Rob Carr/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs is tackled by Ronald Darby #28 of the Baltimore Ravens during the second quarter in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs is tackled by Marcus Williams #32 of the Baltimore Ravens after a catch during the second quarter in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Ross Travis, Keleigh Teller, Cara Delevingne, and Taylor Swift look on during the first quarter in the AFC Championship Game between the Baltimore Ravens and the Kansas City Chiefs at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs celebrates with the Lamar Hunt Trophy after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Taylor Swift and Ross Travis look on during the second quarter in the AFC Championship Game between the Baltimore Ravens and the Kansas City Chiefs at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Rob Carr/Getty Images) (Rob Carr/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs reacts after a first down against the Baltimore Ravens during the second quarter in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs reacts after a first down against the Baltimore Ravens during the second quarter in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: A young fan displays a sign for Taylor swift prior to the AFC Championship Game between the Baltimore Ravens and the Kansas City Chiefs at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Rob Carr/Getty Images) (Rob Carr/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Patrick Mahomes #15 and Travis Kelce #87 of the Kansas City Chiefs celebrate on stage after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Rob Carr/Getty Images) (Rob Carr/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Taylor Swift is seen on the field with Ed Kelce, father of Travis Kelce #87 of the Kansas City Chiefs, after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs celebrates with Creed Humphrey #52 after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs celebrates with Taylor Swift after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs celebrates with Taylor Swift after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs celebrates with Taylor Swift after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs (L) celebrates with Taylor Swift after defeating the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Taylor Swift is seen on the field with Donna Kelce, mother of Travis Kelce #87 of the Kansas City Chiefs after the Chiefs' 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)
AFC Championship BALTIMORE, MARYLAND - JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs embraces Taylor Swift after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images) (Patrick Smith/Getty Images)