Mel’s Old City Barbershop seeks to expand with men’s manicure and pedicure spa services

ST. AUGUSTINE, Fla. — Melissa “Mel” DeLuca Rivera, and her husband and business partner Jose Rivera, are professional barbers at their locally owned and operated Mel’s Old City Barbershop at 2116 Gulf Gate Dr. in Sarasota, Florida.

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Mel Rivera is a licensed cosmetologist and barber, and Jose is a licensed barber. They are trained in all facets of men’s hair care to use a straight razor while creating designs and fades, and traditional gentlemen’s haircuts and shaves on the head, face and neck, along with color styles.

According to Mel, she and Jose are seeking a licensed nail technician to take care of their male clients who are requesting expanded services in nail care, manicures and pedicures.

“Our customers range from older children to young, hip professionals, to stylish older men who want a friendly neighborhood, small shop environment that’s convenient to Sarasota and the surrounding communities,” she said. “Now, we’re ready to offer more services due to our success here and customers who want more amenities in our shop.”

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With five years in business, the Rivera’s original shop in St. Augustine, Fla. is flourishing with several barbers as Mel’s Old City Barbershop at 1797 Old Moultrie Rd.

The two Rivera-owned and operated barbershops each feature 1,000-square-feet of space with private, customer service areas and traditional barber chairs, sinks, equipment, methods and technologies, along with a specialization in hot lather shaves and hot towel treatments, chair massages and a complimentary coffee bar.

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The company tagline, “Hot Shaves & Fresh Fades,” follows the business’s benefits including services with cut and style priced at $30, beard trim and cut priced at $40, beard trim with straight razor priced at $25, traditional hot shave and cut priced at $50, hot lather and shave priced at $30 and a young man’s cut and style under 12 years old is priced at $25.

Military and first responder personnel, and senior men over 65 years old receive $5 off each service.

“We cater to all ages, so dads and sons can come on in and join us for an old-fashioned barbershop experience, and more,” said Jose Rivera.

For more information, call 904-415-9700, email melsoldcitybarbershop@gmail.com or visit the website at https://melsoldcitybarbershop.com.

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