JACKSONVILLE, Fla. — More than 8 million people visited Jacksonville in 2024, generating an estimated economic impact of $7.4 billion, according to a new Economic Impact and Tracking Report.
>>> STREAM ACTION NEWS JAX LIVE <<<
The report was commissioned by Visit Jacksonville and funded by the Duval County Tourist Development Council.
“These numbers are a testament to the strength of Jacksonville’s tourism industry and its significant contribution to our local economy,” Michael Corrigan, President and CEO of Visit Jacksonville, said in a news release. “We are proud to welcome millions of visitors each year who experience our vibrant city and support local businesses.”
Overnight visitors--including those who stayed in hotels or with family/friends--accounted for $4.1 billion in direct spending.
[DOWNLOAD: Free Action News Jax app for alerts as news breaks]
The report conductors surveyed over 2,700 visitors and focused on their economic impact and characteristics.
The following is a visitor profile generated by the survey results:
- Top 5 Origination Markets: Orlando-Daytona, New York City, Atlanta, Tampa-St. Pete, and Miami-Ft. Lauderdale
- Median Age: 41
- Household Income: $76,000
- Travel Party: 2.4 people
- Average Stay: 3.7 nights
- Daily Spend: $333
- Total Trip Spend: $1,100
- Return Visits: 80% of visitors plan to return
- Top 3 Visitor Activities: Dining out, visiting friends/family, beach
You can read the full report here.
[SIGN UP: Action News Jax Daily Headlines Newsletter]
Click here to download the free Action News Jax news and weather apps, click here to download the Action News Jax Now app for your smart TV and click here to stream Action News Jax live.
