WATCH: South Carolina, Ole Miss basketball players help player with wig incident

An incident in the opening minutes of Sunday’s women’s basketball game between Ole Miss and South Carolina led to a women supporting women moment that has now gone viral.

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Ole Miss’ Marquesha Davis fell to the court after a rough exchange under the basket at South Carolina’s Colonial Life Arena, and when she did, a wig she was wearing flew off her head, the website For the Win reported.

As her teammates came over to check on her, they realized what had happened and began to get around her to help her recover her hairpiece. As the South Carolina players realized what was happening, they helped to close a circle around Davis so she could replace the wig in private and get ready to resume the game.

A video of the moment that was shared on X, formerly Twitter, now has more than 3.5 million views.

After the game, South Carolina’s head coach Dawn Staley wrote on X, “This warms my heart! My @GamecockWBB babies met the moment with the kindness and understanding I see everyday. @OleMissWBB were all locked hands in a united front. This is WBB at its finest. Love this! WE ARE WBB!!!”

The video drew kudos not only for the women playing but also for ESPN which broadcast the game.

The undefeated Gamecocks beat the Rebels 85-56.

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